Ron Ten Berge has been involved in a lot of mergers and acquisitions and knows the learning and pitfalls of each. Ron Ten Berge finds that people and organizations tend to be overly optimistic when it comes to mergers and acquisitions and they fail to look at the pitfalls that might come with the purchase or sale. In mergers and acquisitions, people can often be focused on the financial aspects of the deal, but people need to remember that one essential part of a merger or acquisition is the integration of cultures and how that plays out can make or break a deal. You have to think long and hard about the culture of each company, the people, and what will happen when the two companies become one. If you are a buyer of a company, it is important to hear the seller out—they know their company culture, you have yet to find out. Buyers and sellers become enamored with the financial dealings of a merger or acquisition. They forget about the fact that they are going to have to operate two independent companies as one--integration is a huge part of a merger or acquisition and Ron Ten Berge knows that in dealing with both, integration is essential to a successful transaction.
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